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The University of Minnesota Sport Business Institute provides services in the following areas:
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Business Development
Research and analyze business entity and industry identifying and recommending revenue sources for the organization. |
Economic Impact Studies
Conduct surveying of out-of-town visitors and analyze the sport event or sport business direct impact in the community to determine the total direct impact, total economic impact, earnings, impact and employment impact. |
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Event Management
Analyze the event or proposed event and develop an event management plan and timeline supporting the successful conduction of all aspects of the event including ticketing, crowd control, promotion, merchandising, concession, media relations and fan experience. |
Facilities Management
Review the use and purpose of the facility, develop a facility management plan including areas such as risk management, human resources, scheduling, maintenance, customer service, inventory control, security, programming and operations. |
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Legal
Provision of legal services in the areas of
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Marketing & Market Research
Services include developing a marketing plan, branding, sponsorship, promotions, advertizing, media relations, ticketing strategies, and grass roots marketing. Market research includes demographic and psychographic research, sponsorship recall, recognition and intent to purchase and fan experience research. We offer full service marketing for sport entities or corporations who market through sport. |
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Policy & Procedure
We offer review and/or development of an organization's mission, vision, values, policies and procedures upon research and analysis of the entity and industry. |
Sponsorship
Development of sponsorship strategies and sales including creation of a potential sponsor database and determination of sponsor fit. Sales for the sport entity and assist with fulfillment. |