Clients
Click on company logos for more information.
Babe Ruth League, Inc.
A premier international youth governing body serving over two million kids through baseball and softball, Babe Ruth League governs local league play with successful teams advancing through qualifying tournaments to earn a berth in one of nine World Series by age division.
The Sport Business Institute conducted demographic and psychographic consumer research, sponsor research and economic impact study for Babe Ruth League, Inc.
www.baberuthleague.org
Mass Mutual
A 500 billion plus global company providing financial protection, accumulation and income management, Mass Mutual markets through sports in its partnerships with professional tennis (U.S. Open, U.S. Open Series), golf (2007 U.S. Open Championship), the 2007 Danskin Women's Triathlon Series, and the Tiger Woods Learning Centers.
The Sport Business Institute researched potential national not-for-profit organizations for potential Mass Mutual sponsorship and for evaluating affiliation and fit.
www.massmutual.com/mmfg/about/sports.html
Octane Fitness
A global fitness equipment manufacturer producing the best rated high end elliptical trainer on the market. Octane Fitness focus is on innovative low impact exercise equipment for the home or club. Its recent development of the xRide, a "seated elliptical" has created a new category of high end equipment generating the best total body workout.
The Sport Business Institute conducted consumer demographic and psychographic research and made recommendations regarding the name of a new product. SBI also assisted with other marketing activities.
www.octanefitness.com.
Western Collegiate Hockey Association
WCHA is the number one NCAA Division I hockey conference in the nation, with more men's and women's conference teams winning NCAA titles than any other conference. Men's teams have won 36 NCAA championships and were runner-up 27 times. Since its founding of women's hockey in 1999-2000 a WCHA women's team has won all eight NCAA championships.
The Sport Business Institute provided full service marketing of the WCHA Final Face-Off (women's championship) including sponsor sales, promotions, media strategies, ticketing strategies, grass roots marketing, renaming of the event and logo development.
wcha.cstv.com .
